You, Inc. Career Coaching
MAKE A DIFFERENCE
For young adults searching for the right career
Why enroll in You, Inc. Career Coaching?
At Be Your Own Hero, we believe in the data.
We take the lead from our parent company, APA Solutions, which has spent extensive time interviewing hundreds of employers from New York to California and collecting this important data to showcase what growth employers are requiring of the new economy workforce.
We use this data to help connect you with the career of your dreams and make sure that you’re thriving in your new role. Be Your Own Hero has over 60 years of knowledge on our Board of Directors that helps the process takes a brain-based approach yielding a long-term impact on how the Hero-in-Training approaches their career now and into the future.
Candidates have secured positions within 3-6 months during or after completion of the program.
Tools include:
- Proprietary online career coaching system
- One-on-one coaching
- Access to an extensive network of employers/companies across a variety of industries

Meet Your Career Coach

Matthew Cook, Executive Director
Matt was born and raised in Rochester, NY, and graduated from Wheatland-Chili High School. After high school, Matt attended SUNY Geneseo, where he graduated with degrees in History and Political Science. During his junior year at Geneseo, Matt ran for and was elected to the Village of Geneseo Board of Trustees, serving two years as a Trustee and 2 years as the Deputy Mayor of Geneseo. It was during this time that Matt discovered his love for local government, civic engagement, and using his position to positively impact others and his community. Though becoming a lawyer was always his career goal, Matt declined that career option and instead joined the Be Your Own Hero Board of Directors in July 2020. After the first wave of the pandemic, Matt was asked to step in as the Interim Director of Be Your Own Hero in September 2020. He was voted in as Be Your Own Hero’s Executive Director in June 2022.
Learn more about You, Inc.!
Learn more about You, Inc.!
Use the form below and book a meeting with our Executive Director, Matthew Cook, to get started!